Just a taster of genuine identity the jewellers Testimonials:

Ms Grattage:

"I always shop at Identity for my chamilia charms. When i first had my bracelet last year it was the only shop I knew that stocked every charm available. The service I received from staff was brilliant and could not do more to help me. I have told many friends about this shop who now also shop at Identity!! I look forward to my shopping trips to Derby to go and see what new charms are in store! I love this shop!!!"

Ms Gulliver:

"I am very happy for identity, being a new Jewellers in Derby, where we already have our established jewellers about, where they all look the same. identity is an anomaly where it offers beautiful jewellery served by the nicest of staff. They don’t display their jewellery like all the "others" and it is very nice to see such a jeweller instantly having the recognition it deserves. Thanks identity for the numerous purchases, and I fully recommend. They have very pleasant staff and it is always a brilliant experience."

Ms Reesby:

[Comments made by a happy customer who wasn't sure how an item sits when worn]:- "My goodness but that is impressive service! I can see why your website gets nominated for awards. Many thanks; it’s very pretty. Right, now I need to decide which colouring works best with my jewellery wardrobe. Many thanks, I am very grateful"

Ms Smith:

"I just wanted to say how kind and helpful the lady in the westfields derby [identity] shop was today (27.01.12) I had a faulty Chamilia charm and she was friendly, kind and very helpful.... I have recently left facebook as I usually comment there!! but this is why identity is such a brilliant shop the whole experience is always excellent!! thank you so much :o)"

Mrs Mann:

[Comments made by a grateful customer in response to an update email regarding an out of stock charm that had been ordered and made unavailable the very same day]:- "Thanks for the update, always reassuring when it's the first time you've used a company. I will no doubt be ordering further charms in the future...Brilliant service, received charm to-day. Will definitely use your site again. Thank you very much, looking forward to receiving my other charm"

Mr RDUU:

"I stumbled on this Jewellery shop whilst working in the Westfield Shopping Centres as a sub contractor. It's perfect for unusual gifts and provided me with a solution to a ring for my partner. I saw the ring in the shop, then went online and bought from their website shop at www.identityonline.biz It turned up on time and made me look like an organised boyfriend! I used the website for my Christmas Shopping, gifts and some smaller valued Jewellery. Terrific service. Highly recommended."

Mr Gadsby:

"identity has a wonderful selection of nearly everything. I have been into their store numerous times and everytime have been dazzled and bought something. They boast they have the most stock of various brands in the country and you can tell by just looking at their display. I truly recommend that you visit their store and be equally dazzled as I always am."

Ms Lockwood:

"I would like to inform your store manager that your shop is wonderful and beautiful. Identity’s product descriptions online are great and successfully described to me everything that I needed to know. Your delivery couldn’t have been better and I have told all my friends already about your store and how they should go especially to derby to visit you. Many thanks identity."

Mr [Terry]:

"I was lost around Derby. I needed to find something for my son for his 21st. I had seen identity the jewellers repeatedly in adverts and I am a big believer of reviews (like I am doing now). I entered in to see what all the fuss was about and I found the perfect gift. I was informed that identity tries to sell brands that no one else does in Derby (all jewellers are the same these days) and identity is different and I recommend them fully. Now for my daughter's 21st :)"

Ms Penny:

"I am now a proud customer of Identity and am very impressed with the range that they stock, the quality of the stock and the very fair prices. On numerous occasions i have ordered in items of stock and they have always been very prompt in delivering those items. The customer service is fantastic and you really feel like a valued customer. This shop is now one of my favourites in Derby and is well worth a view. Thank you identity for a brilliant shopping experience."

Ms Prendergast:

"I have shopped at Identity for a long time. The shopping experience is always fun. All the staff are helpful and friendly and because of the frequency of my visits they have almost become like family! Extreme but true. They never pressure me to buy. This is a good thing as I really do not need any help at all to spend too much! They know all about my addiction to Chamilia and Trollbeads and are very good at keeping it fed. The range that they stock as standard is amazing and much better than any other shop that I have visited. I also like the way that everything is displayed. There is room to view everything in comfort. They also seem to know how to display everything in an unusal way. Inspired! I am proud that Identity is now getting the recognition they deserve."

Mr Mitch:

"I wanted something different. I hate visiting all those usual jewellers that have jewellery stacked above eachother in a mass display of glitz. I went here after hearing it on the radio, noting that it was apparently the largest stockist of Chamilia in the UK. Firstly, the charms and jewellery I bought were brilliant and such good value for money. I had to order them in too, and the delivery time was so much less than I remember having to wait last time I went to - - (Competitor Jewellers). Ever since, I been reading about it everywhere. almost 5 stars all round!"

Ms Currier:

"I have a Chamilia bracelet and always go to Identity to buy new charms. The staff are so patient and helpful - I can never make up my mind which charm to have. Staff take their time to show me what the charms will look like and there is no pressure to buy. Identity is THE place to go to buy that special gift. ten out of ten!"

Ms Simone:

2I take my boys to Derby so they can go to the Download festival. I go to Derby because I find it easy to get around and I love the shopping!!! There is nothing this good in the south of England!!!!!!! Sunday I popped in to the mall to get some Father's day cards when I discovered your store..... I am in love...I bought a Trollbead and added quite a few others to my wish list. Especially the Murano Minnie Mouse and the Rolo!!! I also have to have a Love Heart on my bracelet!!!!Your store is beautifully arranged. Very modern and inviting. Your staff are knowledgeable and extremely helpful. I am so impressed with your store and staff that in future I will have my beads from you instead of my local supplier! I have been unable to find a spinning ring supplier here in the South, so I will be ordering my nieces' gifts from you as well. I just wish you were nearer. I would work for you for free just to spend more time in the store!!"