Official UK "Independent Jeweller of the Year 2012" Finalist:


identity the jewellers has had a fantastic 2012 so far and was recently shortlisted as an Official Finalist of ‘Independent Jeweller of the Year 2012’ at this year's UK Jewellery Awards, the most coveted award to Jewellers in the UK! Announced at the 4th April 2012 Jewellery Awards, London, identity the jewellers has been Shortlisted from over 500 Jewellers as one of the TOP 8 Independent Jewellers in the UK - The ultimate winner will be announced later in the year.

We believe it has been our continual determination to provide the UK with our huge selection of fantastic, quality and fashionable pieces of jewellery and wristwatches, and our dedication to customer service, irrespective of importance, value or quantity, that has contributed to us being shortlisted. Already a favourite to all the customers we have served, we hope you may find the website useful and informative whilst also a valuable place to browse and shop for your favourite collections...follow this link to see some of our favourite, genuine testimonials from a few of our customers.

identity the jewellers Biography:


identity the jewellers is home to a fine collection of men's and ladies' jewellery and gifts to suit all ages and tastes. As well as our superb collection of jewellery we also offer an unrivalled selection of watches at our identity the jewellers Watch Shop, just a few doors away.

We pride ourselves as being Derby's sole seller of many exclusive and award-winning collections. We have a large variety of contemporary charm brands such as Trollbeads, Chamilia, Giorgio Martello, Spinning Jewelry, Storywheels and Nomination.

Amongst our other collections we also feature the wonderful Babette Wasserman, Dower & Hall, Story by Kranz & Ziegler and Luxenter; to complete our wide assortment of jewellery, for the men, we have Fred Bennett, Baldessarini and Tateossian, to name but a few.

identity the jewellers also has many fantastic gift ideas, featuring an array of superbly designed jewellery boxes from Davidts and various extraordinary hand painted chess sets, along with men's grooming products, wine and drinking accessories, and a vast selection of luxury pens - presents are all too easy to find.

To complete your shopping experience gift vouchers are available, whilst we also offer gift wrapping and engraving services, giving you an excellent way to personalise your items.

Visit our News Page or join us at http://www.facebook.com/identity.the.jewellers for all our latest Offers and Promotions.

identity the jewellers Watch Shop Biography:


identity the jewellers Watch Shop offers a fantastic range of watches, suitable for every occasion, for both men and women. It provides a stunning complement to our wonderful jewellery collections that are instore at identity the jewellers nearby.

Many of the watch brands that we feature are unique to Derby, where we pride ourselves in offering a wide array of timeless classics, fashion sensations and designer brands. We also have a notable selection of exquisite Swiss Made brands.

Amongst our extensive range are Hugo BOSS, Ingersoll, Jorg Gray, Juicy Couture, Ted Baker and Zeppelin, to name but a few. In addition, our wonderful selection of Swiss made watches includes brands such as Mondaine, Luminox, a.b.art and Victorinox.

Of course, identity the jewellers Watch Shop wouldn't be complete without our fashionable High Street brands such as Ice-Watch, Wize & Ope and Issey Miyake, suitable for all ages.

In contrast, our most luxury, exclusive brands, such as Fortis and Giuliano Mazzuoli, set the benchmark for quality, classic and intuitive design.

Aside from timepieces, we also offer delightful watch boxes from Davidts and a selection of quality watch straps, as well as a repair service and a free guarantee on all watches.

Like our jewellers, gift wrapping, engraving services and gift vouchers are available.

Visit our News Page or join us at http://www.facebook.com/identity.the.jewellers for all our latest Offers and Promotions.

0% Finance Available at identity the jewellers:


What is Interest Free Payment?

We offer our customers the option to pay by finance with interest free credit (0% APR typical). This payment option is a loan that you may apply for when purchasing an item on our website or instore, where the loan option is interest free, meaning you will pay no interest on the amount! The option is only available with orders over the value of £280.00.

Why Should I Choose identity the jewellers' Interest Free Finance?

The Interest Free Finance option (0% APR typical) allows customers to spread the cost of the payment of an order over a period of time, allowing you to buy that item that you dream of owning...

How Does It Work?

The customer has to pay a 10% deposit on the total value of the order and the remaining cost may be spread over a duration of 12 months or more. Here is an example if you purchased a £300 Watch:

Basket Total = £300.00
Deposit To Pay = £30.00
Payable in 24 Monthly Installments of £11.25
or Payable in 18 Monthly Installments of £15.00
or Payable in 12 Monthly Installments of £22.50
Other Charges To Pay = £0.00
Total Amount Payable (0% APR Typical) = £300.00

Is Interest Free Payment Available Online?

Yes. The payment option is not indicated at checkout - please call us on 01332 210269 to arrange for the Interest Free Payment process to take place.

How Do I Apply?

If you are aged 18+, you may apply for interest free credit. In order to be accepted for identity the jewellers' finance option, you must meet our finance provider, Pay 4 Later Ltd's criteria.

When Do I Pay The First Payment?

As soon as you have been approved you will be informed of your first date of payment and the dates of your following monthly payments.

I Am Still Confused.

Don't worry, call us on 01332 210269, or email us at enquiries@identityonline.biz where one of the Managers will be glad to explain and guide you through the process.

The Terms And Conditions Information:

identity the jewellers & Watch Shop acts as a credit intermediary and only offers credit products for Pay4Later Ltd via Secure Trust Bank Plc. Credit is provided subject to age and status.

We accept the following Alternative Payments and Discount Cards:


Derbyshire B Line:

Students get 10% off!

Gold Card:

Over 60s get 10% off too!

LMG Insurance:

This great service will allow you to claim back off your lost items. Just come in store and we can dazzle you with our jewellery, watches and accessories...